Chadwick Anderson

San Diego, CA 92123 • +1-858-427-0518 • chad@designerChad.info • designerChad.info

Marketing communications professional with 25+ years’ experience producing thousands of strategic digital media and print projects on diverse platforms for hundreds of clients. Seeking to utilize graphic design, web design, and marketing skills to transition into a Marketing Communications leadership role.

Professional Experience

Marketing Communications Specialist & Technology Consultant • 2002 – Present
Freelance, San Diego, CA

Managed and executed a full suite of marketing and advertising services for a range of small business clients, delivering high-impact print and digital campaigns that met all deadlines, exceeded expectations, and resulted in repeat business and referrals.

• Orchestrated the development of an end-to-end e-commerce meal delivery service, from designing the brand aesthetic to optimizing delivery logistics, resulting in a new revenue stream.
• Directed the execution of a comprehensive company rebranding initiative, positioning a key client as the undisputed vertical market leader which resulted in revenue growth and an increase in customer loyalty.
• Conceptualized and executed print/digital ad strategies that amplified event bookings by 15% and bolstered market visibility, resulting in a substantial 10% increase in revenue for the company.
• Authored and supervised email, digital, social media, and Google Ads campaigns that lifted sales.
• Implemented advanced customization on WordPress websites utilizing PHP, HTML, CSS, JavaScript, SQL, and jQuery to improve user experience, increase conversion rates, and optimize website loading speed by 20%.
• Oversaw offset/digital printing processes for strategic marketing brand collateral.
• Advised clientele on technology integrations to increase business efficiency and profitability.

Additional Notable Achievements

• Created a highly branded, search optimized WordPress website targeting Google organic ranking and successfully maintained first page search engine results for 10+ years.
• Advanced a WordPress-based application to streamline the sales proposal creation process that led to a more consistent presentation with fewer errors and faster turnaround.
• Expanded a long-time radio show’s audience by creating a robust online show archiving system that gave listeners access to thousands of hours of additional content.
• Integrated a LearnDash LMS online training course into client’s WordPress ecommerce website that expanded their business nationally.

Creative Director • 1997 – 2002
Nuvonix Interactive, San Diego, CA

Led a team of 6 graphic designers, web designers, multimedia creators, and search engine marketers in executing transformative website experiences, brand identities, and marketing collateral for 30+ San Diego companies, driving a substantial increase in brand visibility.

• Invented a proprietary content management system that enabled clients to edit website content.
• Integrated emerging web technologies and design trends that activated rich content engagement.
• Pioneered dozens of first-generation websites that contributed to the foundation of the web.

Community Leadership

Board Member | Vice President • 2019 – Present
Diving For Life, New York, NY

Lead Grantmaker and Technology Chair on the all-volunteer, working Board of Directors of Diving For Life, a nonprofit focused on supporting LGBTQ+ health-related charitable organizations.

• Transitioned nonprofit to 100% e-commerce fundraising which broadened the donor base and increased annual donations by 20%.
• Generated a membership website that expanded community members 16% annually.
• Developed WordPress registration and event management system that standardized workflow, automated repetitive tasks, and slashed administration times by 80%.
• Spearheaded a 7-day Facebook, Instagram, and Twitter (X) social media giving campaign that raised over $4,500 for charity.

Skills

Education

University of Illinois at Urbana-Champaign, B.A. in Liberal Arts and Sciences

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Chadwick Anderson

San Diego, CA • +1 (858) 427-0518 • chad@designerChad.info • designerChad.info/sdys32

Accomplished marketing communications professional with 25+ years’ experience producing strategic digital and print assets on a wide variety of platforms for long-term clientele. Seeking to utilize my expertise in content creation, marketing, design, and development to fill a marketing communications position. Dedicated creative and analytical thinker aims to help achieve management goals and take on additional responsibilities.

Skills

Experience

Marketing Communications Specialist & Technology Consultant • 2002 - Present
designerChad, San Diego, CA

Fulfilled the responsibilities of a full-service marketing and advertising department for many long-term small business clients by handling all print and digital graphic design creative to meet their sales and marketing objectives. Reliably and accurately managed simultaneous projects and successfully met all deadlines.

• Collaborated with clients to translate business objectives into effective and impactful web sites.
• Customized WordPress websites using PHP, HTML, CSS, JavaScript, SQL, and jQuery.
• Managed marketing and product content on WooCommerce, Shopify, Magento, and others.
• Conceived and executed email, banner, social, and Google Ads campaigns to meet sales goals.
• Designed brand identity concepts, logos, brochures, sales kits, ads, and stationery systems.
• Oversaw offset/digital printing processes for strategic marketing brand collateral.
• Advised clientele on technology integrations to increase business efficiency and profitability.

    Notable Achievements

• Executed a full company rebrand that repositioned a long-term client as the vertical market leader.
• Grew an integrated ecommerce meal delivery service from brand design through delivery logistics.
• Pioneered a non-profit’s novel online giving campaign that raised thousands for charity.
• Produced clever advertising campaigns that amplified client’s event bookings and market prominence.
• Created a highly branded, search optimized WordPress website targeting Google organic ranking and successfully maintained first page search engine results for 10+ years.
• Advanced a WordPress-based application to streamline the sales proposal creation process that led to a more consistent presentation with fewer errors and faster turnaround.
• Expanded a long-time radio show’s audience by creating a robust online show archiving system that gave listeners access to thousands of hours of additional content.
• Integrated a LearnDash LMS online training course into client’s WordPress ecommerce website that expanded their business nationally.

Creative Director • 1997 - 2002
Nuvonix Interactive, San Diego, CA

• Developed novel, data-driven website experiences that elevated clients’ online visibility twofold.
• Cultivated compelling brand identities and innovative marketing collateral for small businesses.
• Integrated emerging technologies and design trends to creatively enhance content presentation.

Community Leadership

Board Member | Vice President • 2019 - Present
Diving For Life, New York, NY

• Implemented the nonprofit’s transition to ecommerce for event fundraising and donations.
• Transformed the all-volunteer organization to paperless improving collaboration and cutting costs.
• Established a web membership system that increased communication, engagement, and continuity.
• Developed and maintain a highly custom WordPress registration and event management system.

Education

University of Illinois at Urbana-Champaign, B.A. in Liberal Arts and Sciences
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