Expanding a Radio Show's Reach
Engaging with listeners in the long term
The twice-weekly Let’s Talk Hook-Up radio show needed a way to reach a wider audience, archive shows, sell sponsorships, book sponsored fishing trips, and sell show merchandise.
I worked with them to create a highly customized WordPress-based website that enables them to update their own content and engage with their listeners–long term.
Project Goals
Project Highlights
WooCommerce
&
WooPayments
Book a Fishing Trip
Easy data entry with ACF custom meta fields.
Explore the Podcast Show Archives
Thousands of show archives with YouTube integration.
Woocommerce Shop est: 2014
Managed upgrades and maintenance for nearly 10 years.
iContact/GravityForms Integration
Thousands of subscribers all handled automatically.
Project Impact
This version of the Let’sTalkHookUp.com website has been central to the Radio Show’s listener engagement since 2014.
Expanded into an international audience.
Increased ad revenue from long term sponsorships.
Increased newsletter signups by thousands.
Increased merchandise sales by thousands.
Ongoing Maintenance
There is no such thing as set and forget on the web. All web projects require upkeep to function and stay secure.
I have been actively maintaining the security and code integrity of this website since this version’s relaunch in 2014. Maintenance services include all WP and plugin updates, secure offsite backups, security hardening, vulnerability scanning, uptime monitoring, and PCI compliance.
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Skills Utilization
% project time required for each skill
Project Meta
- Booking
- CSS
- Ecommerce
- Javascript
- jQuery
- Maintenance
- PCI
- PHP
- SSL
- Website
- Woocommerce
- WooPay
Project Highlights
WooCommerce
&
WooPayments