Chadwick Anderson

Attracting Local Tourists

A Tri-fold Rack Brochure to Introduce a New Dining Experience

Rack card brochures are a great way to promote a new restaurant to the local tourist market. Staples of most hotel lobbies, brochure racks provide quick access to local attractions–including dining experiences.

I worked with Gertrude’s to create a simple tri-fold brochure to be distributed to hotel racks in the immediate area surrounding their location. The focus was to attract tourist diners while also serving as a general introduction to the new restaurant inside the Desert Botanical Garden.

Project Goals

Project Impact

This Tri-fold rack brochure was a great way for Gertrude’s to introduce the new restaurant. Since then, Gertrude’s has enjoyed a steady flow of covers and has established a loyal local following.

Introduced the new restaurant to tourists and locals.

Put them on the map.

Created a loyal following.

Ongoing Maintenance

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