Fabulous Food, a top-tier catering and events company, needed a way to stay relevant, serve their community, and stay afloat during the COVID pandemic. They wanted to create an end-to-end meal delivery service and already had the infrastructure to produce and deliver the meals–they just needed the online ordering and fulfillment system to pull it all together.

I worked with them to create a highly customized WooCommerce  website that enabled them to, well, remain in business. Actually, I did much more than just create a website. I created an entire new branch of their business.

I was involved in every aspect of this project from creating the brand identity all the way to labels that went on the food packaging, and even the order delivery pick sheets and paperwork. I interfaced with the kitchen, the fulfillment staff, the drivers, the photographers, and even accounting to make sure that order information integrated into their business systems efficiently. 

I also designed and executed a targeted advertising campaign in several local publications–but that’s a separate project.