Off-the-Charts Open Rates
Engaging with users effectively
Diving For Life needed an effective way to communicate event details to its registered event attendees, reduce the time event organizers spent answering direct email questions, and produce consistently designed follow-up eNewsletters.
I worked with them to create an HTML email template in Mailchimp that is consistent in appearance, simply branded, easily skimmed, and abundantly informational.
Open and click rates increased for the entire campaign.
Project Goals
Project Impact
This campaign set the bar high. Diving For Life continues to enjoy higher than average open rates, click rates, and lower than average unsubscribes.
eNewsletter success rests on much more than good looks and great information. Proper list maintenance, knowing your audience, and giving users control are paramount factors in continued success.
High open rates
Fewer email questions
Zero unsubscribes
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Skills Utilization
% project time required for each skill
Project Meta
- Email Marketing
- eNewsletter
- HTML Email
- Mailchimp
- non-profit