Chadwick Anderson

San Diego, CA • (858) 427-0518 • chad@designerChad.info • designerChad.info/tfs323

Accomplished web and graphic design professional with 25+ years’ experience producing strategic digital and print assets on a wide variety of platforms for long-term clientele. Seeking to utilize my expertise in content creation, marketing, design, and development to fill a web specialist position. Dedicated creative and analytical thinker aims to help achieve company goals and take on additional responsibilities.

Skills

Experience

Web & Graphic Designer | Developer • 2002 – Present
designerChad, San Diego, CA

Fulfilled the responsibilities of a full-service marketing and advertising department for many long-term small business clients by handling all print and digital graphic design creative to meet their sales and marketing objectives. Reliably and accurately managed simultaneous projects and successfully met all deadlines.

• Collaborated with clients to translate business objectives into effective and impactful web sites.
• Customized WordPress websites using PHP, HTML, CSS, JavaScript, SQL, and jQuery.
• Managed marketing and product content on WooCommerce, Shopify, Magento, and others.
• Conceived and executed email, banner, social, and Google Ads campaigns to meet sales goals.
• Designed brand identity concepts, logos, brochures, sales kits, ads, and stationery systems.
• Oversaw offset/digital printing processes for strategic marketing brand collateral.
• Advised clientele on technology integrations to increase business efficiency and profitability.

    Notable Achievements

• Executed a full company rebrand that repositioned a long-term client as the vertical market leader.
• Grew an integrated ecommerce meal delivery service from brand design through delivery logistics.
• Pioneered a non-profit’s novel online giving campaign that raised thousands for charity.
• Produced clever advertising campaigns that amplified client’s event bookings and market prominence.
• Created a highly branded, search optimized WordPress website targeting Google organic ranking and successfully maintained first page search engine results for 10+ years.
• Advanced a WordPress-based application to streamline the sales proposal creation process that led to a more consistent presentation with fewer errors and faster turnaround.
• Expanded a long-time radio show’s audience by creating a robust online show archiving system that gave listeners access to thousands of hours of additional content.
• Integrated a LearnDash LMS online training course into client’s WordPress ecommerce website that expanded their business nationally.

Creative Director • 1997 – 2002
Nuvonix Interactive, San Diego, CA

• Developed novel, data-driven website experiences that elevated clients’ online visibility twofold.
• Cultivated compelling brand identities and innovative marketing collateral for small businesses.
• Integrated emerging technologies and design trends to creatively enhance content presentation.

Community Leadership

Board Member | Vice President • 2019 – Present
Diving For Life, New York, NY

• Implemented the nonprofit’s transition to ecommerce for event fundraising and donations.
• Transformed the all-volunteer organization to paperless improving collaboration and cutting costs.
• Established a web membership system that increased communication, engagement, and continuity.
• Developed and maintain a highly custom WordPress registration and event management system.

Education

University of Illinois at Urbana-Champaign, B.A. in Liberal Arts and Sciences