Project Impact
This campaign kicked off Fabulous Food’s aggressive push to become the most sought after wedding caterer in the greater Phoenix area. The full page, full bleed ads were striking in appearance and messaging and had a positive impact on their visibility.
Widened visibility and reach throughout Arizona.
Increased website enquiries.
Positioned Fabulous Food as a market leader.
Publication Run
This campaign ran as a series over 2012 and 2013 and ran in several Phoenix area magazines including Arizona Bride and Phoenix Bride and Groom.
The third ad in the series served as a transition to an extended campaign ‘Uniquely You’ that continued into early 2014.
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Skills Utilization
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Project Meta
- Ads