Engaging diners to promote community.
Regular events HTML email marketing gets patrons coming back for more.
Hause Restaurant Group’s Gertrude’s, located inside the Desert Botanical Garden in Phoenix needed a consistent way to keep their regulars coming back for more.
I worked with them to create a monthly HTML email events newsletter delivered via iContact to further brand the restaurant and engage their patrons by promoting the Desert Botanical Garden and Gertrude’s Restaurant events.
Project Goals
Project Impact
I managed the design, production, send, and the list for Events @ Gertrude’s from its creation in 2016 until January of (the fateful) 2020 when it went dark because of the COVID shutdown.
Increased regulars
Positive branding impact
List growth
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Skills Utilization
% project time required for each skill
Project Meta
- Branding
- eblast
- HTML Email
- iContact
- marketing
- newsletter